Italbooks.com
The Client
Italian Trade Commission (ITC), Chicago office and headquarters for Publishing Task Force.
The Assignment
Redesign Italbooks.com and add functionality, as well as connectivity with Social media.
Marketing Strategy
Expand visual appeal, reach, and functionality of the Publishing Task Force website, Italbooks.com, which promotes Italian publishers in the U.S. market.
Production
Following an in-depth analysis of the old web site, we focused on ways to increase functionality. We also offered new features and tightened the organization of content. We began designing a relationship between the various parts of the website by organizing navigation with intuitive placement. The visual design elements were implemented for the major sections of the site. With final approval from ITC, we began developing the programming for the front and back end of the entire website. Finally, we “married” code and design then began beta testing.
The Results
With all previous glitches in the pre-existing site removed, new functionality added, and compelling design improvements, overall traffic increased.
