Life in I-Style
The Client
The Italian Trade Commission (ITC), New York office, responsible for the promotion of high end Italian fashion in United States.
The Assignment
Design a series of ads to appear in the exclusive magazine published by Bergdorf Goodman, a luxury goods department store based in Midtown Manhattan in New York City. The ads were part of a full national promotion called Life in I-Style, and promoted Italian luxury items including shoes, eyeglasses, bags, and jewelry.
Production
Given the reputation and exclusivity of Bergdorf’s upscale magazine, it was imperative to achieve a standout image for Life in I-Style. Through expert fashion photography and creative art direction we were able to create an eye-catching series.
The Results
The Life in I-style campaign for Bergdorf Goodman’s magazine branded Italian luxury items with unexpected imagery and sophisticated art direction.
